The “Capital of Chinese Yellow Wine” is about to host another grand event. Recently, it was confirmed that the 2024 China International Yellow Wine Industry Expo and Yellow Wine Carnival will officially open on November 7 in Shaoxing’s Yellow Wine Town (Dongpu). Distinguished guests from both China and abroad, including representatives from international alcoholic beverage organizations, government representatives from key wine-producing regions, industry experts, and yellow wine enterprise representatives, will all attend the event.
The 2024 China International Yellow Wine Industry Expo will revolve around the theme “Gathering in the Yellow Wine Capital, Together Creating a New Chapter of Glory.” Through the release of technological projects and achievements, the communication of new concepts in yellow wine consumption, and the creation of a citywide yellow wine fragrance, the event will accelerate the internationalization, industrialization, cultural tourism, digitization, and branding of yellow wine, showcasing the influence of China’s Yellow Wine Capital.
Throughout November, Shaoxing will host a variety of yellow wine-related activities, allowing residents to fully experience the unique charm of yellow wine. One of the key activities is the “Warm Winter, All-City Yellow Wine Free Tasting” event. Another highlight is the Cloud Yellow Wine Expo, which will serve as a one-stop platform for information and services, offering an immersive exhibition and conference experience for attendees. The event will also encourage businesses across the city, along with core local wineries, to organize complementary activities during the Yellow Wine Carnival, creating a citywide interactive atmosphere around yellow wine. Through regional interaction, the Expo and Carnival will become a major celebration enjoyed by all, bringing the public closer to the tradition of yellow wine.
In recent years, Shaoxing has leveraged its unique yellow wine culture, the Jianhu water system, glutinous rice varieties, and brewing techniques to push forward with its distinctive approach. The city has been committed to the high-end, youthful, global, digital, and brand-driven development of the yellow wine industry, becoming the largest yellow wine production area in China and earning the title of “China’s Yellow Wine Capital.” While promoting the growth of the yellow wine industry and the inheritance of its culture, Shaoxing has also implemented four key actions—reforming and strengthening enterprises, innovating and expanding markets, establishing premium brands, and promoting culture—constantly enhancing its golden reputation as “China’s Yellow Wine Capital and the World’s Wine-Producing Region.”
This year’s Yellow Wine Expo is hosted by the China Alcoholic Drinks Association and organized by the Shaoxing Yellow Wine Town Construction Investment Co., Ltd. and the Yuecheng Yellow Wine Industry Promotion Association (in preparation). The aim of the event is to showcase the cultural connotations and spiritual essence of Chinese national treasures, create a new industry landscape that integrates the liquor city, and adopt an open, immersive, and innovative exhibition model. The event will also promote the integration of the wine and tourism industries and interactive experiences with the public, expanding the influence and visibility of Shaoxing’s yellow wine. This Expo will play a key role in reestablishing the advantages, showcasing the strength, and creating new successes for China’s yellow wine industry in the new era.
中国黄酒之都又迎盛会。小布日前获悉，2024中国国际黄酒产业博览会暨黄酒嘉年华活动将于11月7日在绍兴黄酒小镇（东浦）开幕。届时，国内外特邀嘉宾、国际酒类组织代表、酒类核心产区政府代表、行业专家、黄酒企业代表等将一同参加此次活动。
2024中国国际黄酒产业博览会将以“齐聚黄酒之都 共绘荣耀新篇”为主题，通过科技项目与成果发布、黄酒消费新理念传达、满城黄酒香打造等举措，加快推进黄酒国际化、产业化、文旅化、数字化、品牌化，彰显中国黄酒之都影响力。
整个11月，绍兴将持续推出和黄酒相关的配套活动，让市民充分感受黄酒的独特魅力。如以“冬日暖心 全城畅饮”为主题的黄酒免费畅饮活动，通过云上黄酒博览会，打造一站式信息展示服务平台，为观众提供沉浸式参展参会体验。并倡导绍兴全域内商业圈、区域内核心酒企在黄酒嘉年华期间开展同期配套活动，营造全民互动的黄酒城市氛围，通过区域互动，将黄酒博览会及嘉年华打造成与民同享、与民同乐的重要庆典。
近年来，绍兴依托特有的黄酒文化、鉴湖水系、糯稻品种和酿制工艺，立足特色，奋力攻坚，全力推进黄酒产业高端化、年轻化、全球化、数字化，成为我国最大的黄酒产区，是名副其实的中国黄酒之都。绍兴在大力推进黄酒产业发展和文化传承的同时，一体实施改革强企、创新拓市、优品立名、文化推广四大行动，不断擦亮“中国黄酒之都、世界美酒产区”金名片。
本届黄酒博览会由中国酒业协会主办，绍兴黄酒小镇建设投资有限公司、越城黄酒产业促进会（筹）承办，旨在通过展现中华国粹的文化内涵和精神内核，实现酒城融合的产业新局，以黄酒小镇开放式、沉浸式的创新型展会模式，打造酒旅融合、与民互动的行业盛会，不断扩大（绍兴）黄酒的影响力和知名度，加快引领中国黄酒产业再造优势、再展雄风、再创辉煌，谱写新时代黄酒产业胆剑篇。
